Video Tracking for
News Publishers
Understand exactly how video appears inside Google Search Result Page(SERP). StoryHawk analyses both the video carousel and the video badge on Top Stories so your team can see when video content is gaining visibility, which publishers are winning, and which platforms are powering those results.
Video Carousel Analysis
Track dedicated video carousels across your tracked keywords. StoryHawk measures the average carousel position on the SERP and the average number of video elements shown in each carousel.
Top Stories Video Badge Analysis
Separate from the video carousel, StoryHawk tracks Top Stories items that show a video badge. This lets you see which stories, publishers, and URLs are appearing as video-led results inside Top Stories.
Source and Platform Breakdown
Go beyond rankings and understand where the video is coming from. StoryHawk groups visibility by source and hosting platform so you can compare publishers and external platforms such as YouTube.
Keyword and Date Filtering
Review video visibility by tracked keyword and date range so your analysis matches the stories and time windows your newsroom actually cares about.
What Video Analysis Includes
StoryHawk's Video feature is split into two concrete analyses inside the app: Video Carousel and Video Badge. That means you can separate carousels made up of video elements from standard Top Stories cards that carry a video badge.
Clearer SERP Visibility
See whether Google is surfacing a video carousel, a Top Stories video badge, or both for your topics.
Better Editorial Decisions
Understand when video packaging is helping coverage win visibility so editors can react with confidence.
Smarter Format Strategy
Compare article-led and video-led visibility patterns to decide when video investment is paying off.
Stronger Internal Reporting
Give SEO, editorial, and audience teams a more precise explanation of how video is performing in Google Top Stories.
Ready to track video visibility?
StoryHawk helps news teams monitor video carousels, Top Stories video badges, publisher visibility, and platform trends from one workflow.
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