I am
Svet, a technical SEO leader with over a decade of experience in data-driven optimisation and large-scale digital platforms. At The Telegraph, I lead the technical SEO strategy, streamline workflows and develop AI-driven tools that enhance analysis and decision-making. My expertise spans SEO optimisation for news publishers, with a strong focus on Python, data and automation to deliver meaningful insights and uncover the narratives behind the data. Over the past year, I have concentrated on LLMs and vibe coding, using rapid, intuitive development to automate SEO processes and create practical AI solutions. I am also the founder of
StoryHawk.io, a SaaS platform that combines news tracking with AI tooling to help publishers anticipate trends and adapt their content strategies.
